Attracting Perfect Customers believes that business is about relationship. If the relationship isn’t right, the business won’t succeed. Get the relationships right and your business will go to new levels. Many times we believe that we have to work with everyone that shows an interest in our business — our goal is to debunk such myths. We show you a way to distinguish your perfect clientele in the first meeting when you follow our Strategic Attraction™ planning process. You will begin to connect with those perfect relationships quickly, so that your client list is filled with people that you would describe as your loyal, raving fans.
Myth #1: To get customers you have to first find or target them.
Reality: Your perfect customers are looking for your business.
Customers are looking for the perfect vendor to fulfill their needs and desires. When a business is clear about its mission and purpose, and its employees are standing firmly united around these tenants, the business emits a powerful light.
This shining light guides the way for its most perfect customers to arrive quickly and easily to the business’ doors or web site, like a lighthouse guiding boats to shore. The responsibility of the business shifts from that of looking for customers, to simply standing still.
Myth #2: You’re always going to have some less-than-perfect customers.
Reality: It is possible to have all perfect customers.
Put your time, energy, money, and focus on the 20% of the customers that are already a perfect fit, rather than wasting time and energy trying to convert the 80% who aren’t. The 20% are the ones who deserve this attention.
And, these are the ones that can — and do –refer us to other customers just like them.
Myth #3: You have to spend a lot of energy and time to maintain relationships with customers.
Reality: Just five minutes of planning a day is all it takes to attract and maintain relationships with all your perfect customers.
Traditional marketing strategies assume that customers will easily switch their loyalties from one company to another — they just need to be enticed with special offers and discounts.
Conversely, a basic premise of the Strategic Attraction™ Planning Process is that ‘like attracts like’. The natural power of attraction is what keeps your most perfect customers closely aligned with your business.
To tap into that power, it is essential to review your Strategic Attraction™ Plan each morning to connect with yourself and your business mission.
When you connect with what makes you tick each day, you automatically turn on the light in the lighthouse and send out a powerful beam which attracts perfect customers.
Jan H. Stringer and Alan Hickma
International Business Coaches, Best Selling Authors, Enthusiastic, Playful Speakers
Founders of PerfectCustomers, Inc.
www.perfectcustomers.com
We would like to invite you to take advantage of a special, “Business Breakthrough” coaching session where we’ll work together to…
- Create a crystal clear vision for your “ultimate business success” and the “perfect lifestyle” you’d like your business to provide
- Uncover hidden challenges that may be sabotaging the growth of your business and keeping you working too many hours
- Leave this session renewed, re-energized, and inspired to turn your business into a highly profitable, revenue-generating machine that practically runs itself…