Dear Attraction Strategists,

We are more attractive when we maximize technology
for our benefit

  To help us all develop our businesses into powerful magnets for attracting our most perfect customers, employees, mates, partners, or any other relationship, we are pleased to share Attraction Strategist™ Doug Upchurch's insights on how each of us can extend the power of our business' light even further.

 Technology can make the light on our lighthouse so bright that perfect customers from all over the world can be attracted to us instantaneously.

The World Wide Web is an electronic ocean on which people surf and sail with the intent to reach new harbors where they can collaborate, learn, and share with others. It's a marketplace where we purchase goods and services. It's the library where we look up needed information.

It's the phone book where customers find vendors. It's even the social center where people make new friends.

By knowing where to position your light out across this vast ocean, you make it easy for more perfect customers to make their way to your shore.

The way to help these perfect customers find and communicate with you via the World Wide Web is to ensure that every word, picture, and feature is in alignment with your strategic attraction plan. Here are some issues to think about it with regard to your Website.

1. Does your website include pictures that represent your perfect customers in the perfect transaction with you? Remember, a picture is worth a thousand words. Help your customers self-select themselves through identification with the people featured on your site.

2. Does your Web site include text that helps site visitors understand who your perfect customers are and what services and products you will provide for them? Provide case studies and customer testimonials explaining how your company created a perfect solution for them.

3. Is the text written in the language of your perfect customers? Is it too technical for your perfect customer -- or not technical enough?

4. Does your Web site use technology that is easy for your perfect customers to use? If your Web site includes bells and whistles, make sure your perfect customers are people or companies that expect your Web site to feature these bells and whistles and that they have the technology to easily view these features.

5. Does your Web site make it clear as to what makes you tick?

 For your Web site to be a cyber-lighthouse, its content, design, and technology must all be in alignment with your Strategic Attraction Plan™.

One way to know if it is in alignment is to ask your perfect customers to do an analysis of your Web site in relation to all three of these areas -- content, design, and technology -- and to give you feedback as to what they would prefer to see in these areas. The information you receive could prove to be very empowering.

If you have thoughts, advice and insights on this Tip, please click on "See Comments on This Daily Tip or Write Your Own" at the bottom of this page.